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Tuesday January 28, 2025 1:15pm - 2:15pm CST
Attend this session to learn how unique approaches, such as artists-in-residence programs and wall murals, can build trust in the community, broaden your audience, and initiate conversations about the importance of water. Also learn how investing in an effective communications team can lead to impactful strategic outreach efforts that can improve public perception and help address sensitive subjects.
Speakers
avatar for Samantha Villegas

Samantha Villegas

Principal Consultant, Raftelis
Sam is an award-winning communications and outreach executive with more than 30 years of experience in the areas of water, energy, solid waste, and recycling. She is a member of Raftelis’ strategic communications practice, helping utilities and local governments develop relationships... Read More →
avatar for John Gonzalez

John Gonzalez

Senior Manager of Communications, Northeast Ohio Regional Sewer District
John Gonzalez has more than 24 years of experience serving the Northeast Ohio Regional Sewer District in Cleveland, 15 of which managing all @neorsd social media accounts. John contributes to the utility’s public outreach strategy and oversees its internal communications programs... Read More →
avatar for Kelley Dearing-Smith

Kelley Dearing-Smith

Vice President of Strategic Communications and Marketing, Louisville Water
With a focus on visionary leadership and storytelling, Kelley Dearing-Smith is Louisville Water Company’s vice president of communications and marketing and past chair of the American Water Works Association’s public affairs council. In her 25-year career at Louisville Water... Read More →
avatar for Natalie DeRoock

Natalie DeRoock

Public Affairs Administrator, Tucson Water
Natalie DeRoock leads the Public Affairs Division at Tucson Water, where she serves as a senior advisor and champions innovative and sustainable strategies for water quality and resource management through her work in government affairs and strategic communications. She is a former... Read More →
Tuesday January 28, 2025 1:15pm - 2:15pm CST
Room 103, Meeting Level 1

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